In 1991, UEFA instructed its commercial partner Television Event and Media Marketing (TEAM) to develop new ways of branding the European Cup (which would be renamed the UEFA Champions League in 1992). UEFA's official website states, 'the anthem is now almost as iconic as the trophy.' Composition Special vocal versions of the anthem have been performed live at the UEFA Champions League Final.

The anthem is played inside the stadium before the start of each UEFA Champions League match, in addition to the beginning and end of television broadcasts of the games. The chorus is set to the exclamations ' Die Meister! Die Besten! Les grandes équipes! The champions!' The lyrics are in UEFA's three official languages: English, French, and German.

The complete anthem is about three minutes long, and has two short verses and the chorus. It was also the official anthem of the UEFA Women's Champions League from its creation in 2001 to the 2021 creation of an independent anthem. The UEFA Champions League Anthem, officially titled simply ' Champions League', is the official anthem of the UEFA Champions League, written by English composer Tony Britten in 1992, and based on George Frideric Handel's Zadok the Priest.

Who sang we are the champions